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P&G’s Head & Shoulders campaign breaks Instagram record

P&G’s Head & Shoulders has broken the Singapore Book of Records record for Most Number of #SGLargestGroufie Instagram uploads in four hours, with a final count of 1,111 uploads on a campaign it did. The anti-dandruff shampoo brand partnered with Spotify-powered The Music Run, sponsored by insurance company AIA to start a movement of closeness …

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AIA Hosts Record-Breaking Music Run – Marketing Interactive

AIA hosted a record-breaking 15,000 music runners at The Music Run held at Sepang International Circuit. The Music Run Malaysia was presented by AIA for the second year in a row and promoted by Exceed Sports and Entertainment (Exceed), Asia’s sponsorship and events experts. The Music Run by AIA is a 5km fun run that …

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