P&G’s Head & Shoulders campaign breaks Instagram record
P&G’s Head & Shoulders has broken the Singapore Book of Records record for Most Number of #SGLargestGroufie Instagram uploads in four hours, with a final count of 1,111 uploads on a campaign it did. The anti-dandruff shampoo brand partnered with Spotify-powered The Music Run, sponsored by insurance company AIA to start a movement of closeness …
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