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P&G’s Head & Shoulders has broken the Singapore Book of Records record for Most Number of #SGLargestGroufie Instagram uploads in four hours, with a final count of 1,111 uploads on a campaign it did. The anti-dandruff shampoo brand partnered with Spotify-powered The Music Run, sponsored by insurance company AIA to start a movement of closeness …

P&G’s Head & Shoulders campaign breaks Instagram record Read More »

Saying RBSC Member Khun Pranai likes sports would be like saying kua kling is a little spicy. It’s a bit of understatement. The world of sports plays a big role in his life. He watches, plays and has become involved with sports marketing in Thailand. He isn’t some jock though. He is a savvy entrepreneur …

SUPERFAN Khun Pranai Phornprapha Read More »

AIA hosted a record-breaking 15,000 music runners at The Music Run held at Sepang International Circuit. The Music Run Malaysia was presented by AIA for the second year in a row and promoted by Exceed Sports and Entertainment (Exceed), Asia’s sponsorship and events experts. The Music Run by AIA is a 5km fun run that …

AIA Hosts Record-Breaking Music Run – Marketing Interactive Read More »